Guides & Downloads

  • Playbook winback lapsed members

    How to Bring Lapsed Members Back — and Keep Them

    Three steps, before you write anything Most win-back campaigns fail on segmentation, not on copy. One message to everyone is the single most common reason these campaigns disappoint. Step 1 Agree what “lapsed” means Finance, membership and communications often use three different definitions. Settle it in writing before anyone…

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